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Last month, our client The Marketplace at Guilford Food Center was named Shoreline Chamber of Commerce Business of the Year. Woo-hoo! We congratulate them, and would like to share some of the best practices we implemented to develop the marketing communications program which helped them win this honor.

Ray and Ron Rosa passing the torch to Dee Jacob and Jason Iglesias at The Marketplace/Guilford Food Center.
Ray and Ron Rosa “passing the torch” to Dee Jacob and Jason Iglesias at The Marketplace/Guilford Food Center.
Sandy Connolly, Jason Iglesias, Dee Jacob, Irene Liebler
Sandy Connolly and Irene Liebler with The Marketplace owners, Jason Iglesias & Dee Jacob, at the 2015 Shoreline Chamber of Commerce Annual Awards Dinner.

A Few Simple Marketing Tactics:

First, start with inspired and differentiating strategic thinking.

Decide upon two or three (no more!) key attributes you’d like to drive and then be disciplined about keeping them in
focus. You can’t be all things to all people – decide who you are and then have faith customers will discover and appreciate you.

Second, be single-minded in your advertising, social media posts or PR.

Trying to jam a variety of messages into an ad, post or press release will leave your audience confused
about what you are hoping to say, ultimately wasting your time and your money.

Finally, get the most from the marketing assets you create.

Partner with a team that will build a website you can easily and quickly update. Make sure images (photos,
illustrations) created for your business can be used across a variety of deliverables. Coordinate messages so the same themes turn up in many different vehicles (website, PR, print ads and in-store signage, for example) to achieve maximum impact. You can get custom sign types which will imprint the message of your business and attract customers.

We’re proud of the work we’ve done for The Marketplace.

From logo design, to launch PR, to website, to social media strategy, the team at Super9Studios drove every piece of marketing communication.

The Marketplace website was created just in time for their Grand Opening Celebration in June 2015.

coffeeCreating talked about branding assets that punch above their weight and drive business success is what we do. Let’s talk about how we can help make <your business name> be next year’s Business of the Year.

Give us a buzz at the Storm Center. We’ll grab a cup of coffee and talk about promoting your business. Contact Sandy at 203-584-2814 or sandy@super9studios.com.